We believe that human capital is the cornerstone to the advancement of the MENA region. Thus, we are on a mission to enable individuals to lead a fulfilling life and contribute to their communities through transforming their Attitudes, developing their Skills and enriching their Knowledge.
We base our offered solutions on global best practices tailored to the Arab culture and language. Our philosophy in designing and conducting any professional development program is based on the “Behavior Change Management” approach which focuses on empowering individuals on three levels simultaneously; by transforming their Attitudes, developing their Skills and enriching their Knowledge.
We bring forth an abundance of knowledge and expertise of capacity building interventions and combine it with the latest advancements on learning and human development to design and develop tailored, impactful and sustainable solutions. These solutions aim to bridge the gap between education and employment through education reform, meeting the skills demanded by the labor market in the 21st century and addressing youth and women’s challenges in the Arab region.
ASK possesses strong strategic long term partnerships and affiliations with top-notch European and American universities and organizations which provide it with access to the latest advancements and key networks in professional development and education. These universities include Delft University of Technology, PentaNova University and Inholland University of Applied Sciences in the Netherlands, University of Reading in the UK, and Norwich University in the US.